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Home » Uncategorized » Unified Prevention Coalition for Doña Ana County

Unified Prevention Coalition for Doña Ana County


Featured Project:

¡Empieza la conversación, Edúcate! Padres y jovenes Canbis/Parents & Youth Cannabis

Mission: The Coalition’s mission is to build community collaboration around efforts to reduce and/or prevent youth drug and alcohol use and misuse, address factors that increase risks of usage and promote factors that increase resiliency

Vision: That every community member in Doña Ana County has the opportunity to live a life free of alcohol, tobacco, other drugs, and adverse health behaviors.

Facebook Page: Visit the UP! Coalition Facebook page to learn about our current efforts.

Programs History: The Unified Prevention (UP!) Coalition for Doña Ana County was reorganized in 2015.  About a decade prior to the UP! Coalition another coalition existed but became defunct after losing its major funding source, leadership and membership. Under new leadership, emphasis was placed on recruitment of new members and strengthening partnerships. In 2015, the Coalition’s membership grew, community awareness and branding recognition increased, and funding diversity began.  The Coalition extended membership and prevention activities beyond the urban center of Las Cruces, into the rural north and south Doña Ana County, including the communities of Sunland Park, Anthony, Chaparral and Hatch.

Due to the County’s large geographic area, distance between communities, economic diversity, resource disparities, and limited connectivity, the Coalition is challenged to meet the diverse needs of all youth throughout the county. The Coalition works to do as much at the local level to engage youth and parents through youth groups, community engagement and events.

The UP! Coalition draws its strength from at least 12 sectors of the community: Law Enforcement, Youth-Serving Organizations, Government Agencies, State and Local Substance Abuse Agencies, Community Members, Youth, Businesses, Media Groups, Civic Organizations, Schools, Healthcare Professionals, and the Faith Community.

Meetings: UP!C meetings are held every third Thursday of every month, 10 a.m. -12 p.m. and available via ZOOM. For login information contact

Tune in to Prevention LIVE!

Our previous Facebook Live series shares information on how we can create a healthier and safer environment for our youth.  Tune in on any of our YouTube Page.

Nuestra serie semanal de Facebook Live comparte información sobre cómo podemos crear un ambiente más saludable y seguro para nuestra juventud.

Listen Now:

Dr. Ned Rubin, Chairman, and Michelle Rincon Program Specialist for Unified Prevention Coalition sat down with KLOVE to discuss the Coalition’s efforts to bring substance use prevention resources and information to Doña Ana County. Click here to give a listen!

Alcohol Outlet Density for Las Cruces Report 2020

Informe sobre la densidad de venta de alcohol Las Cruces, Nuevo México 2020

Our new report details our process of bringing together GIS maps of Las Cruces, NM, alcohol sales locations with overlaid maps of select calls for services to law enforcement for alcohol-related crimes and identifies community “hot spots”. 

Nuestro informe nuevo detalla nuestro proceso de reunir mapas GIS de ubicaciones de venta de alcohol en Las Cruces, Nuevo México, con mapas superpuestos de llamadas seleccionadas para servicios de las fuerzas del orden público por delitos relacionados con el alcohol e identifica los “zonas críticas” de la comunidad.

Click here to visit the maps featured in the videos above for the Alcohol Outlet Density Report for Las Cruces 2020.

Video Tutorials to Navigate the Alcohol Outlet Density Maps on NMCDC – English Version

Click here to download the Alcohol Outlet Density Report for Las Cruces, 2020, that the NMCDC maps highlight!

Un video de tres minutos que enseña sobre cómo navegar los mapas de NMCDC, específicamente el mapa de la cantidad de salida de alcohol en Las Cruces, NM.

Haga click aquí para descargar Informe Sobre la Densidad de Venta de Alcohol Las Cruces, Nuevo México 2020.

Information that drives our projects: 



All roles are volunteer and are solidified through a yearly Coalition Membership Agreement.  Members agrees to participate in one of the following subcommittees: Tobacco/Nicotine/Marijuana, Prescription Drugs, Binge Drinking, and Adverse Health Behaviors.

Leadership Advisory Committee Members:

  • Dr. Edward Rubin, PsyD, Chair
  • Mary Morgan, MPA, Co-Chair
  • Claudia Rodriguez, Member at large
  • Jazmine Saenz, Member at large
  • Chief Vanessa Lara, MCJ, Member at large

Members, Partners, Supporters

Our more than 60 Coalition, members, partners and supporters are comprised from 12 community sectors: youth, parents, business, media, schools, youth-serving organizations, law enforcement, faith based organizations, civic or volunteer, healthcare professionals, state, local or tribal government agencies and other organizations involved in reducing substance misuse.

For more information on UPC call 575-597-0042 or email